UX Design

Optimize the customer experience to maximize the achievement of your goals

Our UX design approach in 3 steps
1

Start from the data

2

Reinforce this approach
by users' studies

3

Design journeys
focused on performance

Start from the data

A reflection based
on facts …

The user experience optimization never starts with a blank page, it’s logically the result from what is already happening on your site.

… To meet
your special features …

Which pages are the most efficient ?
What is their function ? What is the user behavior when he visit it ?

… and better serve
the design

These answers, provided by the statistical and algorithmic analysis of your website, will lead the information architecture, marketing messages and usability of your site.

Dealing with
the right person

Your message at the heart of our reflections

The performance-focused conception is a question of usability and design but above all a question of the relevant marketing message delivered to clearly identified users.

The DATA and studies approach by Uptilab enables the identification of the right user segments; detailed analysis of their behavior and the understanding of their problems makes it possible to customize the approach of the page design or the customer journey.

 

At Uptilab, we make customer knowledge and understanding the starting point of our corrective actions.

 

Wireframes and Design

We shape customer experiences starting with realization of marketing zoning and wireframes.

Each page is drawn in black and white, then we validate with our client the strategic choices declined on each page. This keystep is uncorrelated to the graphics creation in order not to lose sight of usability and marketing biases.

Our team can handle the graphics creation. Work and optimizaion vision of the conversion rate is respected at this step.

We can creat new corporate identity or decline an existing graphical environment durent our optimizations.


x
I would like to receive conversion optimization techniques

L’optimisation de la conversion est un sujet qui vous intéresse ?

Visitez notre blog et découvrez les secrets et best practices d’une politique CRO réussie !

Visiter le blog Continuer ma navigation

L’optimisation de la conversion est un sujet qui vous intéresse ?

Visitez notre blog et découvrez les secrets et best practices d’une politique CRO réussie !

Visiter le blog Continuer ma navigation