AB Testing

Validate the performance of our hypotheses

Our testing approach in 3 steps
1

identifying
conversion triggers

2

design,
setup & targeting

3

operational management,
results analysis

designing your
testing program

Identifying
your primary triggers

Extensive statistical analysis allows us to identify areas of improvement with high potential. High-performing areas also serve as an inspiration to optimize low-performing areas.

Prioritizing
your tests

Any testing program starts with good planning. That’s why we put special care into planning, organizing and prioritizing your tests before launch.

 

Design and
development

Uptilab is a full-service agency and thus provides end-to-end testing programs, from design to development and from launch to results analysis.

choosing and setting up
the right tools

Support for choosing
the right AB testing and MVT tools

Our team can help you find the right AB testing and MVT tool, to match your technological ecosystem and testing ambitions.

Specs and tool setup

We implement your AB testing tool according to your tagging plan and set it up to ensure you get the KPIs that matter.

monitoring and
analyzing your tests

Implementing and
monitoring your tests

Uptilab is an independent and expert agency on all the leading AB testing technologies.

We set up advanced and complex tests while minimizing the impact on your technical team’s workload.

Statistical analyzes
and follow-up recommendations

Conversion uplift being our priority, we always run in-depth analyses for each and every test in order to identify specific and impacful triggers, thus maximizing our learnings and your ROI.

Original variation

Conversion rate: 1.04%

Diagnosis:
We identify the page’s flaws and put together a list of potential improvements to isolate the most impactful factors.

+42%

Variation 1

Conversion rate: 1.48%

Hypothesis:
We test rational hypotheses. Each variation must allow us to validate or invalidate them.

Increasing your conversion is great, understanding why it’s better!


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L’optimisation de la conversion est un sujet qui vous intéresse ?

Visitez notre blog et découvrez les secrets et best practices d’une politique CRO réussie !

Visiter le blog Continuer ma navigation